Meet your tutor

Pleased to meet you!

I’m Rachel: OCT-certified teacher, copywriter and AI trainer, bringing all three into one online English tutoring program for students across Toronto, the GTA and Ontario.

I’m an imagination-fueled English teacher with 14 years (and counting) of teaching experience and a passion for helping students connect, express and thrive. My tutoring style blends proven instructional strategies with a conversational, down-to-earth approach that actually clicks with today’s learners. The result? Kids who feel seen, supported — and grateful you found me.

I hold a B.A. in English and a B.Ed. from York University, and I’ve taught with the York Region District School Board.

For more than 10 years, I’ve also worked as a creative copywriter for brands like Kraft Heinz, SheaMoisture and ella+mila. And for the past three years, I’ve worked as an AI trainer and evaluator. Whether I’m crafting a sentence, testing an AI model or coaching a student through an essay, it’s all about clarity, creativity and real impact.

14 years (and counting) OCT certified AI AI trainer & evaluator
Ontario Certified Teacher Good Standing Rachel Mara Esco, OCT  ·  Ontario College of Teachers Registration No. 615919  ·  Licensed since August 30, 2011
Verify my licence →
Three careers, one perspective

Where teaching, writing and AI meet


14Years (and counting) in educationClassroom teaching with the York Region District School Board, plus private tutoring.
10+Years as a copywriterWriting for brands like Kraft Heinz, SheaMoisture and ella+mila.
AI 3Years as an AI trainerTesting and scoring AI models for clients including OpenAI and Apple.
The copywriter’s eye

10+ years of making every word earn its place


For more than a decade, I’ve written for brands like Kraft Heinz, SheaMoisture and ella+mila, where a single clumsy phrase can sink a campaign. Professional copywriting trains you to hear what most readers only feel: the sentence that drags, the word that’s almost right, the transition that quietly loses the reader.

That gives me an unusually sharp eye for the nuances of great writing. When I read your child’s work, I don’t just see “needs improvement.” I can pinpoint the micro-weaknesses behind it:

  • Writing style — tone, voice, rhythm and sentence variety
  • Syntax — run-ons, fragments and tangled sentence structure
  • Grammar & mechanics — the small, repeated errors that cost marks
  • Word choice — vague, repetitive or imprecise vocabulary

Then I teach your child to spot and fix them on their own — the way a professional writer would.

Style Syntax Grammar Word choice
Inside the AI lab

Three years teaching AI to think more clearly


For the past three years, I worked as an AI trainer and evaluator for a remote research laboratory, as part of a small, specialized team of experts producing training data for high-profile clients including OpenAI and Apple.

Our job was to find exactly where the world’s most advanced AI models fall short. I designed complex, deliberately tricky tests to expose weaknesses in reasoning, knowledge, instruction-following and writing style, then evaluated and scored every response against strict quality standards.

Today I use that same detect, report and correct method to uncover the hidden skill gaps in your child’s learning. See how my AI Learning Diagnostics work.

Test prompt ! Design test Find flaws Score & fix Data for clients including OpenAI and Apple
Three disciplines, one approach

The ultimate customized approach for your child


Very few tutors bring all three of these worlds together. I fuse them into every lesson plan:

  • Teaching — 14 years (and counting) of knowing how kids learn, what the curriculum expects, and how to keep them motivated
  • Copywriting — a professional writer’s eye for the micro-weaknesses that hold their writing back
  • AI — insider knowledge of how AI thinks, where it fails, and how to use it ethically to sharpen, not replace, their thinking, through Optional AI Skills

The result is a program built around your child alone: precise AI learning diagnostics, expert writing instruction, progress tracking you can see, and the future-ready skills schools aren’t yet teaching well, so your child is prepared for the new world. Here’s how it works.

Teaching Copywriting AI 14 years (and counting) 10+ years 3 years Your child
How I teach

My philosophy, approach and style


My Philosophy

For kids to succeed, they have to want it. And helping them get there? That’s the work.

In a world where attention is currency and nonstop media competes for every minute, I use today’s tools as a bridge, not a crutch — staying rooted in grammar, discipline and responsibility, the old-school skills that still build the strongest thinkers.

My Approach

Every tutor says their program is “personalized.” But what does that really mean?

No pre-set programs and no one-size-fits-all handouts. I adapt every lesson’s structure, tone and activities to how your child learns, using their interests to spark curiosity, so lessons stop feeling like a chore and start feeling like discovery.

My Style

Kind but firm — because real results are built on consistent effort and hard work.

Some students need steady repetition, others need to be pushed and inspired, and some flat-out hate English. I start every session with a clean slate, figure out what actually works, and never give up on my students. Ever.

My Goal

Sharper thinkers. Stronger writers. Future-ready learners.

To build sharp critical thinking and true mastery of writing. I’ve helped hundreds of students think at a more sophisticated level, with long-term plans that guide them toward post-secondary goals, future careers and the ethical AI skills they’ll be expected to have.

Credentials

My Qualifications


Teaching Qualifications

Intermediate and Senior Divisions, English (August 2011)
Intermediate and Senior Divisions, Visual Arts (August 2011)

Education

Bachelor of Education, Faculty of Education, York University, Toronto (2011)
Bachelor of Fine Arts, York University (2011)

Supplementary Training

Sexual Abuse Prevention Program (Completed)

Certificate Status History

Certificate of Qualification and Registration: Good Standing

  • May 23, 2025
  • Apr 24, 2023
  • May 25, 2022
  • Apr 26, 2018
  • Jun 17, 2014
  • Aug 30, 2011

Let’s talk about your child

Tell me where your child is today and where you’d like them to be. I’ll reply personally with next steps.

Send me a message below ↓